Brandon Foltz Video on Sugar High Grain: Advertising Mix Using Excel

Pranay Kumar

Aug 5, 17

In this video I walk you though how to set up and solve a simple advertising mix problem in Microsoft Excel using the Solver Add-In. The goal is to select the most efficient mix of advertising outlets in a fashion which maximizes the number of ad exposures in certain target demographics while adhering to budget constraints, minimum ad exposure constraints, a coupon redemption constraint, and a maximum number of TV commercial constraint.

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